McLloyd was born in 2013 in France. Based on the observation of a growing demand for performance optimisation tools in sport and the limits of existing equipment, the French pioneer of GPS tracking applied to sport was built with the objective of bringing a technological breakthrough in this field. After 3 years of R&D and several million euros invested, a first system meeting World Rugby criteria was released in 2016, thus immediately propelling McLloyd to the rank of leading supplier to French professional rugby (TOP 14, Pro D2).
During 2016 and 2017, McLloyd made a strategic shift by winning the international tender for the tracking of French horse races involving 42 companies. Thus was born the first wearable GPS tracker with decimetric accuracy.
In 2018 McLloyd opened a subsidiary in Miami, and since then has been addressing the European and American markets for tracking in professional sports (US Football, Soccer, Rugby, Track and Field…).
Since 2022, McLloyd has established itself as a leader in this technology applied to the racing industry with over 10,000 horse races tracked per year. France Galop, Le Trot, The Hong Kong Jockey Club and Hollywood Bets (South Africa) are among its main partners.
The accuracy of the data and the reliability of their real-time transmission are the subject of 4 patents and 3 major technological breakthroughs. McLloyd’s technologies are also regularly awarded in the most prestigious innovation competitions. McLloyd is indeed a winner of the Global Innovation Competition in 2017, the i-Lab Digital Innovation Competition in 2018 and the European H2020 Competition in 2019.
McLloyd is committed on a daily basis to its clients and partners to continue to innovate in order to make data ever more accurate and its use ever more relevant.